ADELE

  Start the TV, check Facebook, look at an offer in print or online and there is a good chance you'll visit a celebrity endorsing a product. This very common marketing practice 's been around for decades and has only acquired more traction in today's social media driven environment. Add to our culture's desire for celebrities and their lives, social media has enabled many people to get in touch and match their favorite celebs on a daily basis. Between Facebook, Twitter, Instagram, Snapchat, and a number of other social media networks, a celebrity now has instant access to thousands, or even millions, of fans to talk about things about their life, but also to promote themselves, their beliefs, and also products and companies. Unfortunately for several businesses, as it pertains to utilizing celebrity endorsements, there's still a misconception that it's too costly to justify or just not within their budget. While this could be considered true back in the 80s, 90s